WEBCETRA

Service

Website Redesign vs Building a New Website

Keep the URLs you have unless the information architecture is the problem — not because a new theme looks fashionable.

A redesign keeps the domain and most URLs. A new website throws the sitemap away. Search equity lives on URLs. Related: web design and website rescue.

Redesign when

  • The offer is the same but the layout fights mobile use
  • Analytics show useful landing pages you should keep

Rebuild when

  • The CMS cannot be secured or updated
  • The information architecture no longer matches how you sell

Get a free website assessment.

Questions

Do you manage Google Ads and social ads?

Yes, where paid media is a sensible channel for the offer. We will say so if the website or tracking is not ready for spend.

Related services

  • SEO Services

    Search work that starts with how the site is built and how people search — not with a promise of guaranteed rankings.

  • Website Development

    Custom business websites built for clarity, performance, search visibility and conversion — not generic templates with a logo swapped in.

  • E-commerce Development

    Online stores planned around catalogue structure, checkout trust and operations — not only a visual theme.

Ready to talk through a project?

Share your goals, constraints and timeline. WEBCETRA will respond with questions that help scope a realistic next step — not a generic sales script.