If a task is rules-based, frequent and expensive in staff time, it is a candidate for automation. WEBCETRA builds bots and workflow tools that sit on APIs, inboxes and internal systems.
We automate processes you own. We do not build tools intended to evade platform rules, spam people, or access systems without authorisation.
Who this is for
- Teams drowning in copy-paste between CRMs, sheets and email
- Support groups with a finite set of high-volume questions
- Sales ops that need leads routed and enriched consistently
What we include
Business and support bots
Guided conversations or command-style bots for known intents, with a path to a human.
Workflow, data and API automation
Scheduled jobs, webhooks and pipelines that move data without a person as the glue.
Lead automation
Capture, validation, routing and notifications — with spam controls on public forms.
Custom bot development
Bots designed around your channels and permissions, not a generic widget with your colour.
How delivery works
Pick a painful, bounded process
We start with one workflow that has clear inputs and outputs.
Design failure states
What happens when the API is down, the payload is wrong, or the user is not who they claim.
Ship with logs
Operators need to see what ran, not guess.
What you should expect
- Hours returned to people who were acting as human APIs
- Fewer missed leads from delayed follow-up
- A process that is documented because the bot requires it